. 🚀 Viral Sensation Crowned: Shallipopi Named TikTok’s 2025 Artiste of the Year!

 

The new era of Afrobeats is officially running on viral hits, and leading the charge is the 'Plutomania' himself. Crown Uzama, popularly known as Shallipopi, has cemented his transition from online sensation to certified superstar by being named TikTok’s Artiste of the Year for 2025! 🏆

The announcement, which came out of the TikTok Awards for Sub-Saharan Africa ceremony held in Johannesburg, South Africa, is not just a win for Shallipopi; it’s a massive endorsement of Nigeria’s dominance in digital creativity.

The Power of "Laho"

Shallipopi's victory was driven by his single, "Laho," which TikTok itself described as a "cultural reset."

• The track didn't just top charts; it created a viral wave, sparking trends and challenges that dominated "For You Feeds" across the continent and beyond.

• This award confirms that in the current music ecosystem, the fastest path to mainstream success is through undeniable viral popularity, a territory where Shallipopi reigns supreme.

Nigeria's Digital Domination

Shallipopi's win was the jewel in a crown of Nigerian triumphs at the awards. Nigerian creators took home an incredible six out of the ten top honours presented, showcasing the nation's growing influence on African pop culture and digital content creation.

Other Major Nigerian Winners:

• Creator of the Year: Raja'atu Ibrahim (@diaryofanortherncook)

• Storyteller of the Year: Brian Nwana (@briannwana)

• Social Impact Creator of the Year: Degoke Ogunbiyi (@noositiwantiwa_)

• Entertainment Creator of the Year: Belove Olocha (@beloveolocha)

The collective success highlights the immense talent coming out of Nigeria across all digital spheres—from music and comedy to education and cuisine.

The TikTok Awards have made it clear: the future of Afrobeats and African culture is being written, filmed, and soundtracked by Nigeria’s newest digital icons.