Afrobeats is winning globally, but veteran rapper Ruggedman just threw a giant wrench into the celebration.
In a recent, highly charged interview, the rap pioneer argued that Nigerian Hip-Hop is struggling because Afrobeats is the commercial shortcut.
The Core Burn 🔥
Ruggedman's point is sharp and simple:
Afrobeats = Easy Mode: He claims Afrobeats is "easier to make." Why? It relies more on "catchy beats and popular street slang" than the lyrical complexity and depth required for "good rap."
The Money Trap: In a hurry-up industry, people and investors are chasing the quick win. They can "make money quicker with afrobeats," making it the favored, low-effort investment.
Adapt or Fade?
This raises a crucial question for Nigerian rappers: Is the recent surge in rap/Afrobeats fusion smart survival or cultural surrender?
Purists: Still focused on pure, lyrical rap—they are "rare" and "evolving."
Hybrids: Those who fuse the two genres are simply "adapting to survive" on the charts.
The Comeback 👑
Ruggedman isn't just complaining; he's fighting back. He announced a new project, Best of Ruggedman: The Acoustic Sessions Vol. 1. This move is a defiant shot at the industry, stripping down his classics to their lyrical essence, proving that content and storytelling still matter more than the latest vibe.
The Verdict: Ruggedman says Afrobeats is dominating because it's the quick cash grab. He's challenging rappers to stop adapting and start reminding the world what real Hip-Hop sounds like.
What side of the microphone are you on? Let us know below!

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